We asked renters to find out what really matters to them and what they want to see in a room ad. The response we got gave us a valuable insight into renters’ preferences.

You might think you know what’s most important, but what do renters really want to know from your ad?

The top 5 most important things in a room ad are…

• Price of the room (88%)
• Details about the room (83%)
• Utilities included (81%)
• Information about existing roommates (70%)
• Details about the property (66%)

After that, these were also important…

• Quality of the photos (52%)
• Information about the area, like close to shopping, restaurants, church etc (50%)
• Who’s advertising it, landlord or agent (46%)
• Information about transport connections (29%)

So there you have it. If you ad includes all this information, there is a high chance it will get rented fast.